SDR Activities

What SDRs Need to Learn Before Getting Started with Cadence Tools

  The Problem Are cadence tools killing Salespeople? Every onboarding plan for an SDR team involves sessions around technology. How to use Salesforce, Marketo, Refract, LeadIQ, Salesloft, Outreach, Vanillasoft, etc etc etc. Often these sessions are of a similar length to the sessions provided on ICP, learning how to cold call or what the marketing …

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Sales Enablement & Content Marketing: The Official Recipe for SDR Success

The more that buyers can research on their own, the more the Sales Development role needs to adapt to that reality. But, there’s a problem: SDRs rarely have deep subject matter expertise within the product and industry, and yet they’re expected to rise above a very high bar when discussing solutions with their prospects. It …

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