SDR Activities

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SDR Ops Lean Coffee Preview Part 2: Breaking Down the Discipline

In our last post about SDR Ops, I shared the story of how I learned about this interesting domain within sales through some tough lessons. The call to action was, “let’s discuss this topic as a community”, and our first step is to run a series of small group masterminds to unpack the topic more. …

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A cartoon of emails flying out of a laptop all over the world

The 5 Cs of Cold Email Prospecting

Reminders, notifications, and pings for attention are deeply-rooted in today’s world. In response, professionals have adjusted how they process and prioritize information to thrive in a digital environment of high-volume, high-velocity communications. While email is often a primary tool for organizations, it’s also one of the busiest, most overcrowded channels for salespeople and buyers. Email …

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Two small bird statues looking away from each other

8 Reasons Why Prospects Ignore (It’s Not Always You)

As an SDR, it hurts to be avoided, ignored, or flat out rejected by prospects. Every day, reps spend their time constantly in search of conversations that buyers often don’t want. So much negativity exists in the role that it’s easy to get discouraged and self-conscious: “Am I the reason these people aren’t connecting?” The …

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