Building SDR Programs

The Secret to Successful SDR Event Follow-up

Even during this pandemic, events can be a great way to find warm, in-market leads looking for solutions like yours. But there’s a caveat. You need to have a team and process in place to capitalize on these new opportunities in order to take advantage of the platform. So what should that process look like? …

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Avoiding the Early Pitfalls of a Sales Development Program

At this point, any company looking to disrupt an established market and build their brand should be utilizing a Sales Development function in some capacity. With technology today, there are simply too many prospects and not enough time for your sales rep to cover every inbound lead, let alone go foraging for outbound prospects. This …

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