Reminders, notifications, and pings for attention are deeply-rooted in today’s world. In response, professionals have adjusted how they process and prioritize information to thrive in a digital environment of high-volume, high-velocity communications. While email is often a primary tool for organizations, it’s also one of the busiest, most overcrowded channels for salespeople and buyers. Email …
Training SDRs and BDRs is not an easy task. Sales development programs often hire reps that are newer to sales, bringing in professionals from a variety of different backgrounds and with a diverse array of experiences. For managers, this demographic for the SDR role usually implies 3 things: BDRs tend to be younger & more …
As an SDR, it hurts to be avoided, ignored, or flat out rejected by prospects. Every day, reps spend their time constantly in search of conversations that buyers often don’t want. So much negativity exists in the role that it’s easy to get discouraged and self-conscious: “Am I the reason these people aren’t connecting?” The …
8 Reasons Why Prospects Ignore (It’s Not Always You) Read More »
The colder the call, the taller the wall. Prospects are constantly overwhelmed by sellers trying to start conversations, which has forced many buyers to numb themselves to sales outreach and avoid strangers with a brand to pitch. After hundreds of repetitions being interrupted by cold prospecting, it’s inevitable that buyers are reacting by raising the …
Sales development professionals complete thousands of activities trying to reach new buyers and start productive sales conversations for their organization. However, the reality of the SDR role is a tough pill to swallow: reps compete against hundreds of others for a market’s attention only to convert a fraction of those buyers into a conversation. In …
SDRs & Cold Email – 5 Ways to Stand Out in an Inbox Read More »
Depending on the camp, it seems as if every B2B sales channel is dead for SDRs. Cold calls? Cold emails? Social? Inbound? If you ask enough sales professionals, you’d think every channel is dead on arrival. But what does it really mean to be a dead channel? With more content creators and thought leaders in …
Business development and sales development managers are often former reps, which means they’re well-trained on the technologies and processes needed for the role. However, sales development is a unique function to manage: it’s a fast-paced, competitive environment usually filled by entry-level sales professionals. With so many different new personalities, generations, and motivations emerging in the …