Greyson Fullbright

Greyson helps build, support, and manage outbound programs for teams ranging from startups to Fortune 500 & Inc 5000 companies.

A cartoon of emails flying out of a laptop all over the world

The 5 Cs of Cold Email Prospecting

Reminders, notifications, and pings for attention are deeply-rooted in today’s world. In response, professionals have adjusted how they process and prioritize information to thrive in a digital environment of high-volume, high-velocity communications. While email is often a primary tool for organizations, it’s also one of the busiest, most overcrowded channels for salespeople and buyers. Email …

The 5 Cs of Cold Email Prospecting Read More »

Two small bird statues looking away from each other

8 Reasons Why Prospects Ignore (It’s Not Always You)

As an SDR, it hurts to be avoided, ignored, or flat out rejected by prospects. Every day, reps spend their time constantly in search of conversations that buyers often don’t want. So much negativity exists in the role that it’s easy to get discouraged and self-conscious: “Am I the reason these people aren’t connecting?” The …

8 Reasons Why Prospects Ignore (It’s Not Always You) Read More »

Ice on fire

5 Triggers to Warm Up Your Cold Calls

The colder the call, the taller the wall. Prospects are constantly overwhelmed by sellers trying to start conversations, which has forced many buyers to numb themselves to sales outreach and avoid strangers with a brand to pitch. After hundreds of repetitions being interrupted by cold prospecting, it’s inevitable that buyers are reacting by raising the …

5 Triggers to Warm Up Your Cold Calls Read More »

A bunch of red, yellow, pink, and orange Skittles with one blue one sticking out

SDRs & Cold Email – 5 Ways to Stand Out in an Inbox

Sales development professionals complete thousands of activities trying to reach new buyers and start productive sales conversations for their organization. However, the reality of the SDR role is a tough pill to swallow: reps compete against hundreds of others for a market’s attention only to convert a fraction of those buyers into a conversation. In …

SDRs & Cold Email – 5 Ways to Stand Out in an Inbox Read More »

A Close Up View of Hands Moving the Dials on a Audio Mixing Desk

5 Overlooked Management Skills for SDR Managers

Business development and sales development managers are often former reps, which means they’re well-trained on the technologies and processes needed for the role. However, sales development is a unique function to manage: it’s a fast-paced, competitive environment usually filled by entry-level sales professionals. With so many different new personalities, generations, and motivations emerging in the …

5 Overlooked Management Skills for SDR Managers Read More »