Over the last handful of years sales development has transformed from a quantity-based approach to a quality-based one. Today, SDRs are better off sending fewer, more targeted messages to a prospect or account. But what exactly does that mean? Personalization can take many shapes, and every SDR and prospect is different; embrace that. It’s all …
Cold calling is always a hot topic. Some say it’s dead. Others claim cold calling is better than ever. In reality, the truth lies somewhere in between. While traditional cold calling strategies of the past are long gone (or should be), today’s SDRs still find a ton of value in cold outreach and phone conversations …
In times like these, filled with uncertainty and instability, getting work done in any capacity can often feel overwhelming. How am I supposed to do my regular job when everything going on in the world is so irregular? While it might not be easy, overcoming that voice in the back of your head is necessary …
At this point, any company looking to disrupt an established market and build their brand should be utilizing a Sales Development function in some capacity. With technology today, there are simply too many prospects and not enough time for your sales rep to cover every inbound lead, let alone go foraging for outbound prospects. This …
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