A Close Up Image of a Spalding NBA Basketball

NBA Roster Structure and Sales Development

They’re More Alike Than You Think Note: Apologies in advance if you’re not a sports fan! What do the 2008 Celtics, 2012 Heat, and 2017 Warriors have in common? They all won an NBA championship behind a ‘big three.” It meant dedicating a large portion of their salary cap to a few bonafide superstars that …

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