Congrats! You’ve had one, two, maybe even three fantastic quarters. Serving up qualified leads left and right for your Account Executive/Field team. Absolutely. Crushing. It. Enjoy it. Unfortunately, I’m here to tell you that this string of your success is going to be short-lived. Especially if you believe that you’re going to enjoy this kind …
When people envision the Business Development or Sales Development role, they may picture a room full of people on the phones trying to coerce unsuspecting prospects into buying something they do not need. Those days have long been over, but with each year the role is still evolving. Today, personalizing outreach has created tremendous success …
Pro-Tip: Don’t Do It. Lee Baker, one of the Sr SDRs at demandDrive, put together this email recently. With the current state of the world I don’t think it could have come at a more appropriate time: Here’s the thing – while this email was sent out during a tumultuous time, it’s applicable ALL THE …
The more that buyers can research on their own, the more the Sales Development role needs to adapt to that reality. But, there’s a problem: SDRs rarely have deep subject matter expertise within the product and industry, and yet they’re expected to rise above a very high bar when discussing solutions with their prospects. It …
Sales Enablement & Content Marketing: The Official Recipe for SDR Success Read More »